The raise of Militarization of American Police Essay

The raise of Militarization of American Police - Essay Example On the other hand, community, policing is most concerned with addressing the issues that the community is most concerned about and other concerns that the members of the community may have. Ties are established by assigning officers to certain regions for extended periods so as to get to know the people and to have a better understanding of the geographical location. Call-in programs and town meetings are some of the ways in which rapport is created. This paper looks at the effectiveness of community policing and the reasons as to why it is being adopted by many police departments. Community policing has over the years been evolving and is being changed to become more adaptable with the different setting in which it is to be applied. Its origin is traced to the civil rights movements of the 1960s. It was meant to address the challenges and social upheavals that were made manifest during this time. Riots and racial injustices caused many tensions and led many to view the police service as a symbol of political authority causing wide public criticism. As a result, the president of the Unite States at the time set up a commission in 1967. The committee findings were that the police service ought to be made more sensitive and responsive a rapidly changing society (Kappeler & Gaine, 2012). Over the years, a few factors have led to its evolving in into the many forms of community policing that exist today.. The concern of most of the people was the unfair treatment of the minorities, especially black people by the police. The treatment led to the restructuring of th e police service into geographical regions and aspects such as foot patrol and line officers being introduced. In the 1970s, academic interest in this discipline increased as the many researchers began examining the role and the effectiveness of the traditional strategies that the police service

My Position in Maslows Hierarchy Of Needs Essay Example for Free

My Position in Maslows Hierarchy Of Needs Essay In Maslows hierarchy of needs, I would like to see myself in the fourth level. I must say I am already fulfilled when it comes to physiological, safety, and belongingness needs. As I grow old, I realize my needs and as I become mature I started to aim for satisfaction. I have a very supportive family and I could say that I have gained a lot of friends along my journey whom I can consider as part of my success. I am no longer a child to aim for belongingness nor too old to aim for self actualization, I am still on my quest for achievement and reputation. Even though, I have already finished my college education, I still have a lot of plans for my future. Just like what Marlows say about the â€Å"needs† of a person, esteem needs talks about the pride. I must say I am already in the stage where I am aiming for others recognition and respect. Since I have a strong belief that respect and reputation are gained not only through kindness, I am still planning for more not only to have them but also because those achievements are what I consider as real success in ones life. In my two decades of existence, I have learned to value the achievements that I have gained and aim for more as I grow old. When a person desire for independence and competence, I must say that that is the time when he or she is already satisfied with his or her other needs. That is what I feel for myself right now. I have learned to mingle with different kinds of people for more knowledge, go to different places for adventure, and face adversaries to win every competition. I won a lot of friends but I have also encountered a lot of enemies on my way to what I called success. Maybe because I have been considered as competent and a dreamer, what I already have right now seem not enough for me to be satisfied. I think that is because I am still young to stop and be satisfied for what I have gained in my short journey of life. I also think that being a member of a family of achievers gives me an inspiration to dream more and go further than what I have already accomplished. The prominent people around me give me encouragement to make all my plans reachable. Apparently, my goal in life and my perspective of satisfaction rely heavily on my quest for independence, respect, and reputation. I have realized that I am already satisfied with other needs in life and those things that I want to do today reflect what I want to be in the future.

Genii’s In the Making Essay -- Science Technology Mechanics Essays

Genii’s In the Making â€Å"†¦molecular machines of nanotechnology will increase, by orders of magnitude, our individual and collective capacity to transform desires into material reality† (Crandall, viii). What is the goal of technology? Most answers include some form of ways of increasing speed, or decreasing size all for the ultimate goal of convenience. Ok, so what is convenience? Convenience is the skill level at which something can be achieved, in other words, how desires can be met. So the true goal of technology is to assist in meeting desires. The quicker and smaller technology is, the easier it is to obtain those desires. Nanotechnology is the newest wave of technology that will potentially make a huge breakthrough in technology’s goal. Though not a science secure as of yet in our world, it is waiting for the time to make its momentous break though into the modern world, bringing with it a global effect on the human way of life. Nanotechnology is defined as â€Å" a technology executed on the scale of less than 100 nanometers, the goal of which is to control individual atoms and molecules, especially to create computer chips and other microscopic devices† (Webster’s Dictionary, 1999). In the early 1970’s an MIT student by the name of K. Eric Drexler came up with the idea of manufacturing things, both biological and non-biological, from the molecular level up. Drexler noticed the amazing talents of natural biology and wondered if humans could mimic biology on a mechanical level, â€Å" what if you were able to design them [molecular machines] and get them to do, locally, the kinds of thing you see them doing in nature, but yet have those parts [molecular machines] fit together in a new way to make a†¦pattern... ...M., Lewis, J. (1995). Prospects in Nanotechnology: Toward Molecular Manufacturing. New York, NY: John Wiley & Sons, Inc. 4)Random House Webster’s College Dictionary (1999). New York, NY: Random House, Inc. 5)Hengerer, R., Illsley, M. Nanotechnology and Business: The Power of Being Small. 03/07/05 www.accenture.com. 6)Ghandchi. S. Is Nanotechnology Real?. (03/07/05) www.iranscope.com. 7)Ricadela, A. Q&A: Former Intel Exec and Direction Les Valdasz. (03/16/05)www.informationweek.com/shared.printableAriThe cleSrc.jhtml?artivclID=60401273. 8)Stodder, D (April, 2004). The Mobil Mandate. (03/16/05) www.intelligententerprise.com/article=18700554. 9)Ricadela.A.( 10/18/2004). What the Future Holds. (3/16/2005) www.informationweek.com 10)Ricadela, A. (02/01/2005). HP Reports A Nanotech Breakthrough. (3/16/05) www.informationweek.com.

Impact of Bric Countries on the Global Economy Essay

Looking forward to 2016 focusing in the BRIC group of countries, what impact will they have on the world economy? (30 marks) The BRIC group of countries consists of Brazil, Russia, India and China. BRIC describes the growing power and influence of the emerging markets of these countries in the global economy. In recent years, all four BRIC countries have experienced rapid economic growth, especially China. The BRIC countries were predicted to account for 37% of global growth between 2011 and 2016 and this will increase their share of global output to 23%. On the other hand, the proportion of the G7 economies’ global output is forecasted to fall from 48% to 44% over the same period of time. This data suggests that the growth of the BRIC economies is having a negative impact on the major economies. Manufacturing in the Europe and North America has been slumping in recent years due to the increasing price of raw materials and labour. People are being replaced with high-tech engineering hence there are fewer jobs. As a result of this, a lot of manufacturing is being moved to the BRIC countries where labour costs are raw materials are cheap. This is having an adverse effect on countries such as the UK. For instance, the UK car manufacturing industry cannot compete with China in terms of prices and output, hence leading to a decline in the industry. The buying power of consumers in the BRIC countries has improved as their economies have grown. Confidence has also increased within businesses and consumers, leading to more economic activity. As a result of this there have been more opportunities for other countries to export their goods to the BRIC countries. In addition, many brands and stores are expanding into these countries to fill gaps in not yet occupied in the emerging markets. The expansion opportunities for businesses in the BRICs will encourage growth in the global economy. However, the gaps in the emerging markets are being filled rapidly by multi-national companies therefore these opportunities will be few or gone in the coming years. The BRIC countries are manufacturing based therefore they rely heavily on raw materials. As a result of this there has been a lot of investment in other countries to secure natural resources. For instance, China invested a lot in African nations where it is trading cash for oil drilling rights. These trade deals should lead to improved economic conditions in Africa and other countries. Stock markets in the BRIC countries are emerging ones therefore they tend to give higher returns compared to developed markets around the world. Data shows that in 2010, Russia & India stock markets performed better than all other markets; Russia gave returns of about 21% while Japan gave negative returns of about -3%. This would most likely result in investors shifting from developed economies to the emerging economies of the BRIC countries. As a consequence, other countries could witness a slower economic growth. However, the stock markets fluctuates frequently hence investors will invest based on a short term evaluation. Finally, looking forward to 2016 I think the BRIC group of countries will have a positive impact on the world economy. The BRIC economies have provided businesses with lucrative investment opportunities and a growth market. Making use of these opportunities could help revive the global economy. Although the BRICS are seen as a threat to developed economies such as the US and UK, the trade activities such as exporting and importing Is helping all the economies involved.

Pros and Cons of Genetically Modified Foods Essay

Our ancestors first cultivated plants some ten thousand years ago. They domesticated animals later and then selectively bred both plants and animals to meet various requirements for human food. Humans discovered natural biological processes such as fermentation of fruits and grains to make wine and beer, and yeast for baking bread. Manipulation of foods is not a new story, therefore. The latest agricultural discovery uses genetic engineering technology to modify foods. Farmers and plant breeders have been changing crop plants to improve characteristics such as size, resistance to disease and taste. Plants which grow well, have a higher yield or taste better are selected and bred from. This is still the most widely used technique for developing new varieties of a crop, and is limited by natural barriers which stop different species of organisms from breeding with each other. Genetic modification is very different to these traditional plant breeding techniques. Genetic modification is the insertion of DNA from one organism to another, usually by molecular technologies. Genetically Modified Foods (GMF) are animals or plants that have had genetic modification. This changes the characteristics of the organism, or the way it grows and develops. Jim Maryanski from the U.S. Food and Drug Administration, had the following to say in an interview published on the FDA’s website. “There are hundreds of new plant varieties introduced every year in the United States, and all have been genetically modified through traditional plant breeding techniques–such as cross-fertilization of selected plants–to produce desired traits.” (Robin)Current and future GM products include:a)Food that can deliver vaccines – bananas that produce hepatitis B vaccineb)More nutritious foods – rice with increased iron and vitaminsc)Faster growing fish, fruit and nut treesd)Plants producing new plasticsIn so many respects, genetic modification is perfect for today’s society. It would help agriculturalists overcome all headaches associated with growing large crops, and basically tailor the food growth industry to mass consumption by the general population. The famous frost-resistant tomato example is perfect in illustrating this point. With a tomato that  resists frost, the season for growing them would be longer and therefore a farmer would be able to produce more tomatoes in one year than they were able to do in the past. Gene technology not only gives us the potential to select the exact characteristics we want in an organism, but it also enables us to cross species barriers. For example, we can take an insecticide-producing gene from a bacterium and insert it into a plant, making the plant resistant to insect attack. This new-found ability to cross species barriers is what makes gene technology such a powerful tool. Producing enough food for the world’s population without using up all the available land is an enormous challenge. One solution is to develop crops that yield more with fewer inputs; that are more resistant to diseases; that spoil less during storage and transport; that contain more useful nutrients; and that can grow in agricultural land that has been degraded. Gene technology gives us the potential to do this. Genetically modified foods have been available since the 1990s. The principal ingredients of GM foods currently available are derived from genetically modified soybean, maize and canola. The first commercially grown genetically modified food crop was a tomato created by Calgene called the FlavrSavr. Calgene submitted it to the U.S. Food and Drug Administration (FDA) for assessment in 1992; following the FDA’s determination that the FlavrSavr was, in fact, a tomato, did not constitute a health hazard, and did not need to be labeled to indicate it was genetically modified, Calgene released it into the market in 1994, where it met with little public comment. Considered to have a poor flavor, it never sold well and was off the market by 1997. However, it had improved solids contents which made it an attractive new variety for canned tomatoes. Transgenic crops are grown commercially or in field trials in over 40 countries and on 6 continents. In 2000, about 109.2 million acres (442,000 km ²) were planted with transgenic crops, the principal ones being herbicide- and insecticide-resistant soybeans, corn, cotton, and canola. Other crops grown commercially or field-tested are a sweet potato resistant to a US strain of a virus that affects one out of the more than 89 different varieties of sweet potato grown in Africa, rice with increased iron and  vitamins such as golden rice, and a variety of plants able to survive extreme weather. Between 1996 and 2001, the total surface area of land cultivated with GMOs had increased by a factor of 30, from 17,000 km ² (4.2 million acres) to 520,000 km ² (128 million acres). The value for 2002 was 145 million acres (587,000 km ²) and for 2003 was 167 million acres (676,000 km ²). Soybean crop represented 63% of total surface in 2001, maize 19%, cotton 13% and canola 5%. In 2004, the value was about 200 million acres (809,000 km ²) of which 2/3 were in the United States. In particular, Bt corn is widely grown, as are soybeans genetically designed to tolerate glyphosate herbicides. Future applications of GMOs include bananas that produce human vaccines against infectious diseases such as Hepatitis B, fish that mature more quickly, fruit and nut trees that yield years earlier, and plants that produce new plastics with unique properties. The next decade will see exponential progress in GM product development as researchers gain increasing and unprecedented access to genomic resources that are applicable to organisms beyond the scope of individual projects. Biologist Stephen Nottingham explains the risks of GMF:“Experimental trials with transgenic organisms are usually conducted strict regulations to minimize the potential spread of genetic materialÂ…Even given these regulations, however, no field trial can be said to be 100% secure. This was illustrated when flooding struck the American Midwest in July 1993 and an entire field of experimental insect-resistant maize was swept away in Iowa. Â…once released accidentally into the environment, plant material may prove difficult to recover. (Bragi)Unique ecological risks have been associated with virus-resistant transgenic crop plantsÂ…leaving crops more vulnerable to virus attack and risking the spread of virus susceptibility to other plants. Genetically modified foods are unlikely to present direct risks to human health. There are two main areas of concern:a)The possibility of allergic reactions to genetically modified foods, andb)The possibility that bacteria living in the human gut may acquire resistance to antibiotics from marker  genes present in transgenic plants. Proponents claim that a genetically-modified potato is as safe as one modified the old-fashioned way, through generations of selective breeding; biotechnology just gets the job done more quickly. Critics are concerned that mixing together genetic material from different species might produce unexpected allergic reactions in the person who eats or drinks it. For instance, if an individual consumer who is allergic to broccoli eats a banana that just happens to have a little broccoli DNA under the peel, that person might get sick. Some studies on animals indicate that consuming genetically-modified foods may cause allergic responses, compromise immune systems and inhibit organ growth, although no proven cases of widespread reactions have been definitively documented. Opponents of biotech foods want other questions answered, as well. Will re-engineering a plant or animal to serve a specific end, such as improving taste, decrease its nutritional value? Will consuming genetically-modified food products make a person more resistant to antibiotics, which are widely used to treat bacterial infections? Does consuming milk or meat from livestock that has been injected with growth hormones (a form of biotechnology that is different from genetic modification) subject consumers to early puberty, cancer, and other ailments?Since neither side has been able to provide definitive answers, the jury is still out on food safety; after all, genetic technology itself is barely decades old. So one can condense the issue into a single question: should we move forward with new technologies that might help provide higher crop yields, new and interesting types of food products, and more profits for the companies that own the technology; or play it safe and wait until we better understand the health and environmental consequences of manipulating life forms that took generations to develop?Multinational Corporations benefit because GMF can be very profitable. GMF have taken hold quickly because multinational corporations with the resources to make large financial investments in research and development can profit directly. Multinational companies can spread out the benefit and profit to many branches of their businesses. Many such corporations combine the following: an agrochemical company, a seed  company, a pharmaceutical company, a food processing company and sometimes businesses involved with veterinary products. Developments in one part of the corporation can be used t o sell products in another branch. Farmers benefit in the short term because they can grow and sell more crops with fewer problems due to weeds, pests, fungi or frost. The genetically modified seed is designed to resist these traditional enemies. Food processing companies benefit from a ready supply of raw food ingredients designed for specific processing needs. Genetically modified tomatoes and potatoes, for instance, have higher solid contents and yield more sauces and French fries. These foods take longer to ripen and rot. Thus less food is spoiled and more gets processed. Supermarkets benefit for the same reasons. The fresh produce lasts longer on the shelves and is more profitable. Consumers, to date, haven’t benefited. GMF have been developed for the convenience of the producer and processor. Yet they cost more to produce and the costs get passed along to the consumer. Eventually there will be some kind of designer novelty foods for shoppers to try. Nottingham adds that there are many other concerns including ethical questions involving animal welfare, whether DNA is actual life, and intellectual property rights and genetic resources from the Third World. (Bragi)The world’s poorest nations account for around 95.7% of the world’s genetic resources. Traditional farming practices involve farmers retaining seeds, from the harvest of one year’s crop, for planting in the following year. This practice saves money on buying seed and in itself represents a continuous selection for yield and resistance to pests and diseases. However, with genetically modified seed, royalties are payable to the companies holding the patent for the seed. Under world trade agreement rulings, farmers have to make substantial royalty payments to multinational companies if they keep seed for replanting, even if the crop happens to be native to their particular country. Genetic engineering is a valuable new technology that can develop more plentiful and nutritious foods, with great potential benefits for humanity and the environment, and this new scientific discovery needs to be implemented as quickly as possible for humanitarian reasons. As with every new scientific technology, harmful side effects of genetic engineering are inevitable and great care should be taken in its implementation, including carefully controlled long-term tests on human health and environmental impacts. All genetically engineered foods have been thoroughly tested and demonstrated to be safe before they are released into the marketplace. However, this testing is typically conducted only on rats and other animals, by the companies involved. Very little of this research has been reviewed by independent scientists and then published in scientific journals. Genetically engineered foods are usually â€Å"substantially equivalent† to other foods, with no increased risk to human health, and no need for the lengthy and expensive human testing demanded of, for example, new food additives. However, the unpredictable disruptions in normal DNA functioning caused by genetic engineering can produce unanticipated and unknown side effects for human health, including unknown and unpredictable toxins and allergens, and these possibilities can only be definitively assessed through human testing. Genetic engineering is a scientific and technological process, and its evaluation and governmental regulation should be based on purely scientific and objective criteria. To have a purely scientific evaluation of genetically engineered foods, we need more science, especially human studies and environmental studies. Moreover, purely scientific assessment of genetic engineering ignores the fact that, for many people, food has cultural, ethical and religious dimensions that must also be considered. Alan McHughen, author of Pandora’s Picnic Basket: The Potential and Hazards of Genetically Modified Foods, in the introduction he states:†Make no mistake: I am in favor of an orderly and appropriately regulated introduction of some GMOs into the environment and marketplace, and I  adamantly oppose others. There are good reasons to ban certain products of genetic technology, and good reasons to allow, with management, certain others; some may require no extraordinary regulation at all. If your opinion differs from mine after reading this book, I hope you will be able to justify, if only to yourself, why we disagree. My philosophy is to be skeptical, be critical, even cynical of claims by business interests, government agencies, and activist groups. But also keep an open mind and then decide for yourself.† (Internet 7)ThereÂ’s no doubt that the GM food supply should be closely monitored and regulated, but that doesnÂ’t mean it should all be banned. I believe that genetic engineering of plants, animals, and humans has much to offer as long as we are aware of potential benefits and side effects. And thatÂ’s true even for more traditional methods of farming, animal husbandry, and medicine. Work Sited: 1.Cummings, Michael R., and Williams S. Klug. Concepts of Genetics. New Delhi: Pearson Education, 2004. 2.Dubey, R.C. A Textbook of Biotechnology. New Delhi: S. Chand, 20063.Kumar, H.D. Modern Concepts of Biotechnology. New Delhi: Vikash Publishing House, 20034.Purohit, S. Agricultural Biotechnology. India: Agrobios, 20055.Purohit, S. Biotechnology: Fundamental and Applications. India: Agrobios, 2004Internet Reference:1.Bragi, David. “Food Savior Or Frankenfood? The Debate Over Genetically Modified Foods”. http://www.sfgate.com/cgi-bin/article.cgi?f=/gate/archive/2001/06/25/healthwatch.DTL2.Robbin, Adria. “What Are We Eating?” http://serendip.brynmawr.edu/biology/b103/f00/web1/robbin.html3.Schultz, Norman. http://www.beyondintractability.org/essay/fact_finding_limits/4.Wikipedia Online Encyclopedia. http://www.wikipedia.org/wiki/genetic_engineering5.Wikipedia Online Encyclopedia. http://www.wikipedia.org/wiki/genetically_modified_food6.“Genetic Engineering: The Controversy”. http://www.genetic-id.com/prosncons/index.htm7.http://www.foodmuseum.com/issues.html

Top 10 SAT Test Prep Tips and Tricks

Top 10 SAT Test Prep Tips and Tricks Taking any test is difficult. Thats a fact. The redesigned  SAT has its own set of rules that you must know in order to score well. Fortunately, the test tips here will maximize your time because they follow the SAT rules. Use Process of Elimination (POE)   Get rid of as many wrong choices as you can before answering a question. Wrong answers are often easier to find. Look for extremes such as never, only, and always in the reading test; look for opposites in the math section, such as a substitution of -1 for 1. Look for words that sound similar in the writing and language test,  such as conjunctive and subjunctive. Answer Every Question You are no longer penalized for incorrect answers. The redesigned SAT has reversed its penalty of 1/4 point for incorrect answers, so guess, guess, guess away after using the process of elimination.  That said, you dont just want to go at the questions willy-nilly. (See the Slow Down section below.) Write in the Test Booklet   Use your pencil to physically scratch out wrong choices, write down formulas and equations, solve math problems, outline, paraphrase, and underline to help you read. No one is going to read what you write in the test booklet, so use it to your advantage. Transfer Your Questions at the End of Each Section Instead of going back and forth between the Scantron answer form and the test booklet, just write your answers in the test booklet and transfer them over at the end of every section or page. Youll make fewer mistakes and save time. There is nothing worse than getting to the end of a section and realizing you dont have an oval to fill in for the last question.   Slow  Down   Its very difficult to finish all the problems and maintain accuracy. Slow down a little bit, and answer fewer questions correctly instead of guessing at the entire lot. You’ll get a better score if you answer 75 percent of the questions on the test and answer them correctly than if you answer all of them and get 50 percent correct. Choose Which Questions to Answer First You do not have to complete the test sections in order. No, you cant jump from math to writing, but you can certainly skip around inside each section. If youre stuck on a difficult question on the reading test, for example, by all means, circle the question in your test booklet and move on to a simpler question. You dont get any extra points for more difficult questions. Get the easy point when you can! Use the Order of Difficulty to Your Advantage in Math Because the SAT Math section is loosely arranged from easiest to most difficult, the seemingly obvious answers to problems toward the beginning of a section may actually be correct. If youre in the final third of a section, though, beware of the obvious answer choices- theyre probably distracters. Do Not Give Your Opinion in the SAT Essay Even though the SAT essay is now optional, youll still probably need to take it. But it isnt like the essay of the past. The redesigned SAT essay asks you to read an argument and critique it. You are no longer be asked to give your opinion; rather, you need to tear someone elses opinion apart. If you spend your 50 minutes writing a persuasive essay, youre going to bomb it. Cross-Check Your Ovals If you have time at the end of a section, cross-check your test-booklet answers with your Scantron ovals. Make sure you didnt miss a question. Dont Second-Guess  Yourself Trust your gut. Statistics prove that your first answer choice is usually correct. Do not go back through the test and change your answers unless youve found evidence that you are absolutely incorrect.

External and Internal Factors Affecting McDonalds †Management Theory Paper

External and Internal Factors Affecting McDonalds – Management Theory Paper Free Online Research Papers External and Internal Factors Affecting McDonalds Management Theory Paper The purpose of this paper is to discuss external and internal factors affecting McDonald’s management functions. This will be accomplished by explaining how McDonald’s deals with each of the external and internal factors. There were three factors that were chosen to outline the success of McDonald’s corporation. The first factor is globalization, which is define as closer contact between different parts of the world, with increasing possibilities of personal exchange, mutual understanding and friendship between world citizens. Diversity, the difference among people and cultures, is the second factor discussed in the paper. The final factor is ethics, which can be defined as a set of principles of right conduct. This paper explains how the McDonald Corporations uses the factors to conduct business around the world. In today’s society, corporations and enterprises are expanding their businesses in the global markets. Globalization is necessary for success and survival in the worldwide market; however, global competition is not easy (Bateman Scott, 2004). By the end of the twentieth century, the list of Fortune 500 companies was no longer only United States corporations due to an increase in international companies joining the list (Global Capitalism, 2005). As a leading food service retailer, McDonald’s joins those corporations with restaurants in 119 countries (McDonald’s, 2004). Important strategic decisions are a key factor to their success with consideration for both internal and external factors. When considering the foreign market, companies need to consider there are risks. There must be local marketing to appeal to the local consumers and also to build relationships and trust (Bateman Scott, 2004). Therefore, the strategic planning for marketing has to be effective . McDonald’s caters its menu in other countries to the cultures of the regions. For example, in India, the non-vegetarian menu includes chicken and fish items only (Welcome, n.d.). Beef is not on the menu in India because are considered sacred. Global marketing decisions are no different than those made domestically but the decisions are unique to each country (Sister Sister, 2005). Furthermore, operating on a global scale allows a company’s employees to experience working in different cultural environments. This is a good marketing strategy for recruiting employees. McDonald’s has a global core curriculum for its restaurant management (McDonald’s, 2004). Paula Doherty, a general manager states, â€Å"I’ve had incredible experience in different countries and†¦cultures†¦as a trainee manager – from Poland to Israel to the Philippines and more. Doing the job successfully has given me a real sense of achievement† (mcdonalds.co. uk/?f=y). This business strategy speaks to their commitment to a diverse workforce. McDonald’s commitment to diversity is established on the foundational belief that diversity is not just a moral and ethical issue, but also a business issue (McDonald’s, 2005). Due to the global expanse of McDonald’s business, diversity has become an integral part of the internal company culture. McDonald’s has over 30,000 restaurants around the world, which means franchise owner/operators, employees, and customers represent just about every culture, religion or ethnicity on earth. In addition, McDonald’s promotes the use of local suppliers and based on their policies of diversity, expects and retains suppliers that have a similar diversity culture. Knowing and understanding the local customs and traditions of the communities where McDonald’s has established businesses, integrating people from these communities into the company, and adapting locally to the tastes and cuisines of the community, has made McDonald’s the leader in their in dustry. In the United States alone, McDonald’s has won numerous awards and received national recognition for diversity. According to McDonald’s website, www.mcdonlads.com, awards include; PUSH-Excel Corporate Partner Award, Corporate Achievement and Image Award, Nullities Corporate Award, Corporate Vision Award, and the Circle of Inclusion Award. These awards and recognitions are not the result of a surface attempt to appease the critics. They are the result of McDonald’s embracing and integrating diversity into their company ethos as an asset and an ally. McDonald’s realizes that having diversity as an asset greatly enhances the profitability of the company. Diversity is a direct reflection of a company’s interpersonal relationships. These relationships, if positive, result in a rewarding venture. Conversely, if the relationships are negative, the company’s morale declines and if not addressed, leads to the deterioration of the company. This deterioration directly impacts the company’s income and the community’s acceptance of the business. However, McDonald’s leadership encourages diversity through their policies and programs. McDonald’s proven success with leveraging the advantages of diversity can be attributed to their core value of ethics. McDonald’s success is built on the foundation of personal and professional integrity (www.mcdonalds). From the beginning, McDonald’s has based its reputation on trust and dependability, and their commitment to the community made them a household name. Founder Ray Kroc, believed in giving something back to the community in order to make the world a better place. Throughout the 1970’s, McDonald’s became involved with a lot of charity work. In 1974 established a charity called Ronald McDonald House. The purpose of this program was to provide temporary housing for the families of seriously ill children receiving treatment at nearby hospitals. Since the 70s, more than 10 million families around the world benefited from the comfort provided by Ronald McDonald Houses (www.rhmc). In addition to their community involvement, McDonalds has a long-standing commitment to environmental protection. Restaurants around the world have innovative programs for recycling, resource conservation, and waste reduction. The environmental achievements of this corporation have been recognized by organizations such as the Audubon Society, Conservation International, Keep America Beautiful, the National Recycling Coalition, and the U.S. Environmental Protection Agency (www.mcdonalds). McDonalds is also an equal opportunity employer. As an equal opportunity employer McDonald’s ensures that employees and job applicants are selected, trained, and promoted without discrimination to race, gender, sexual orientation, age or disability. The company promotes their employees based on their relevant skill, talents, and performance. In support of this McDonalds promotes and sustains a working environment, which is free from unlawful discrimination, harassment and bullying. Employees are regarded as members of a team where everyones opinion is valued and respected. The Human Resources department monitors the effectiveness of the discrimination policies at regular intervals and takes corrective action as necessary to ensure that they being complied with (www.mcdonalds). Employees who feel that they have been treated unfairly are encouraged to use the remedies outlined in the Companys handbooks. McDonald’s ethical standards, as well as their strategies for global ization and diversity are instrumental to the overall success of the company. The purpose of this paper was to discuss external and internal factors that have affected McDonald’s. This was achieved by explaining what the factors are where and how McDonald’s dealt with each of the external and internal factors. The factors discussed were globalization, diversity, and ethics. The paper illustrates how globalization is necessary for success and survival of McDonalds in the worldwide market. The paper also shows how diversity integrated people from different communities into the company, and adapted tastes and cuisines of the community. McDonalds showed ethics by being an active leader in the communities. There are many different values to the dollar around the world, many issues that have occurred in many of those regions/websites, and about 119 countries served by McDonald’s that rely on the functions of management to succeed. References Bateman, T.S., Snell, S.A., (2004). Management: The New Competitive Landscape (6th ed). New York, NY: McGraw-Hill Company. McDonald’s, (2005). Retrieved October 9, 2005, from McDonald’s website: mcdonlads.com/corp/values/diversity/supplierdiversity/commitment.html McDonald’s USA corporate responsibility report: 2004. (2004). Retrieved October 9, 2005, from mcdonalds.com/usa/good/report.RowPar.0002.ContentPar.0002.ColumnPar.0001.File.tmp/USA%20Report%20Layout%20(No%20Back%20Cover)%20(12-1-04).pdf Robinson, W. I. (2005). Global capitalism: the new transnationalism and the folly of conventional thinking. Science Society, 69(3), 316. Retrieved October 10, 2005, from ProQuest database. Sustar, B. Sustar. R. (2005). Managing marketing standardization in a global context. Journal of American Academy of Business: Cambridge, 7(1), 302. Retrieved October 10, 2005, from ProQuest database. Welcome to McDonald’s India. Retrieved October 10, 2005, from mcdonaldsindia.com/ourfood/nonveg/index.html www.mcdonalds.com, People, 2005 www.mcdonalds.com, Environment, 2005 www.rmhc.com, Ronald McDonald House Charities, 2005 Research Papers on External and Internal Factors Affecting McDonalds - Management Theory PaperDefinition of Export QuotasMoral and Ethical Issues in Hiring New EmployeesMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaPETSTEL analysis of IndiaThe Project Managment Office SystemIncorporating Risk and Uncertainty Factor in CapitalResearch Process Part OneOpen Architechture a white paperAssess the importance of Nationalism 1815-1850 Europe

Noël Nouvelet French Christmas Carol

Noà «l Nouvelet French Christmas Carol Noà «l Nouvelet is a traditional French Christmas and New Years carol. The song was long ago translated into English as Sing We Now of Christmas, though the lyrics are somewhat different. The translation given here is the literal translation of the original French Christmas carol. Lyrics and Translation Noà «l Nouvelet Noà «l nouvelet, Noà «l chantons ici,Dà ©votes gens, crions Dieu merci  !New Christmas, Christmas we sing here,Devout people, let us shout our thanks to God!Chorus : Chantons Noà «l pour le Roi nouvelet  ! (bis)Noà «l nouvelet, Noà «l chantons ici  !Chorus:Let us sing Christmas for the new King! (repeat)New Christmas, Christmas we sing here.Lange disait! pasteurs partez dici!En Bethlà ©em trouverez langelet.ChorusThe angel said! Shepherds leave this place!In Bethlehem youll find the little angel.ChorusEn Bethlà ©em, à ©tant tous rà ©unis,Trouvà ¨rent lenfant, Joseph, Marie aussi.ChorusIn Bethlehem, all united,Were found the child, Joseph, and Mary too.ChorusBientà ´t, les Rois, par là ©toile à ©claircis,A Bethlà ©em vinrent une matinà ©e.ChorusSoon, the Kings, by the bright starTo Bethlehem came one morning.ChorusLun partait lor; lautre lencens bem;Là ©table alors au Paradis semblait.ChorusOne brought gold, the other priceless incense;The stable thus seemed like Heaven.Chorus Noà «l Nouvelet  History and Meaning This traditional French carol dates from the late 15th century and the early 16th century. The word nouvelet has the same root as  Noà «l, both stemming from the word for news and newness. Some sources say it was a New Years song. But others point out that the lyrics all speak of the news of the birth of the Christ child in Bethlehem, the announcement by angels to the shepherds in the fields, looking forward to the visit of the Three Kings and the presentation of their gifts to the Holy Family. Everything points to a Christmas carol rather than celebrating the New Year. This carol celebrates all of the figures in the  crà ¨che, the handmade nativity scenes found throughout France, where they are part of the Christmas celebration in homes and in town squares. This song would be sung by families at home and at community gatherings rather than as part of the liturgy in Roman Catholic churches at the time it was written. There are many versions found from those early centuries. It was printed in the  1721 Grande Bible des noà «ls, taunt vieux que nouveaus.  Translations into English and variations in French would all be colored by the denominational differences between Christian faiths and doctrines. The song is in a minor key, in Dorian mode. It shares its first five notes with the hymn,  Ave, Maris Stella Lucens Miseris.  The tune is used in, of course, the English version, Sing We Now of Christmas. But it is also repurposed for the Easter hymn, Now the Green Blade Rises, written in 1928 by John Macleod Cambell Crum. It is used for several translations into English of a hymn based on the writings of Thomas Aquinas, Adoro Te Devote, A Meditation on the Blessed Sacrament. The carol remains popular both in French and in its English variations.

International criminal law Essay Example | Topics and Well Written Essays - 2500 words

International criminal law - Essay Example that has broken out in Asterixia since 1999, there is evidence existing that gross human rights violations have taken place - â€Å"crimes against humanity†6 or crimes committed within the context of a war situation. In assessing the criminal liability that will accrue upon the state of Asterixia, the provisions of various international conventions must be considered while criminal liability of President Killinger and General Nipochet could arise under the ICTY which has clearly spelt out the liabilities of a Commander for atrocities committed by subordinates and be adjudicated through the ICC. The term â€Å"crimes against humanity† was first coined after the massacre of the Armenians by the Turks in 19157 however all such diplomatic initiatives after World War I to â€Å"act on behalf of humanity† proved inconclusive8. The International Military tribunal at Nuremberg was criticized on the basis of it being equivalent to implement of justice by the victor9 however it was the first step to the setting up of an international forum to question State immunity in the case of international crimes.10 But as deGuzman points out, it was only after the establishment of the ad hoc tribunals at Yugoslavia in 1993 and Rwanda in 1994 that international justice has been activated11. The ICTY12 was authorized to bring to justice and prosecute those persons accused of crimes against humanity â€Å"when †¦.directed against any civilian population.†13 The ICTR on the other hand, came into being to tackle the heinous criminal activity generated by the Rwandan conflict13a – however both these tribunals have made it possible to try individuals for their crimes in an international criminal forum. The International criminal Court which came into being in 2002, has jurisdiction over nationals for crimes occurring on the territory of all states that have ratified the Rome Statute.14 Article 98(2) of the Rome Statute is specifically meant to protect against the ICC being used as a basis

LIberals and Conservatives Essay Example | Topics and Well Written Essays - 250 words

LIberals and Conservatives - Essay Example They ask the government to treat all individuals on an equal basis, protecting civil liberties and human rights. For example, they ask the government for taxpayer-funded programs that support mothers who want abortions. They support long-term welfare that government provides to the needy. Conservatives, in contrast, do not accept change to traditional way of living. However, there is a contradiction in their beliefs. For example, they are against government programs that support abortions, because they want to save the unborn lives (Courtwright 5); yet, they are also against government programs that provide prenatal care to single mothers. They are against government funding for the needy, but they support government support for victims of flood and earthquakes. Such illogical beliefs held by conservatives are unacceptable for liberals. In short, liberals and conservatives hold opposite views and beliefs. Liberals are open-minded, and promote human rights, like abortion and government support for the needy; while, conservatives are narrow-minded, and hold contradictory views which liberals consider as corrupt and

Roots of development Article Example | Topics and Well Written Essays - 250 words

Roots of development - Article Example Development of good institutions are key to continue economic growth as evidenced from the colonial times. Most countries which had favourable geography for the Europeans, benefited from the development of this kind of development. North American and Australia, had better geographical conditions more than African countries and South America hence the different levels of economic developments. Due to the bad geographical conditions in Africa, there was a high mortality rate among settlers, hence utilising the continent as a source for raw materials. They planted institutions during the colonial period bring about the economical differences as seen in the present world. According to the author, government policies have a tremendous impact on the economic growth. This is further supported by the fact that countries with good policies supporting business, are doing well while those that are not are doing dismally terms of economy. Moreover, policies acts as the proxy for institutional development, thus poor policies will deter development of the institutions necessary for rapid economic development. This fact leaves policies as the most fundamental factor determining economic growth in a particular country (Print,

Qualitative and Quantitative Article Review Essay

Qualitative and Quantitative Article Review - Essay Example en forge ahead to outline the various steps that people can take in order to balance between work and home, amidst all the difficulties (Kreiner & Hollensbe, 2009). In order to obtain appropriate data, the authors made up their mind to use several relevant methods of data collection. They began by conducting a case study about the topic. In this way, they used social construction approach which enabled them to realize that individuals have control over their experiences. This approach is in total disagreement with other theories that have it that human beings are passive reactors to their environment. The second approach that was used was direct observation. They studied parish priests because despite them having families to take care of, they still had a tacit mandate of serving their people. The third approach put in place was participant observation in which they attended various meetings for the clergy. The above methods of data collection work hand in hand with the costructivist theory (Scandura, 2000). In this case, the authors created the data they analyzed through their interaction with those who were being interviewed and observed. There were several results found from the different approaches. For instance, they realized that work-home boundary incongruence resulted into boundary violations which later led to work-home conflict. In addition, they noticed that boundary violations increased work-home conflict in the society. The Impact of Techno stress on Role Stress and Productivity is a great article. The authors attempts to determine stress created by computer and technology in general. They derive their concepts from both sociotechnical, and role theories to look deeper into the overall stress created by information (Tarafdar & Ragu-Nathan, 2007). The authors developed a research model based on both role and sociotechnical theory (Trochim, 1999). Three hypotheses were then developed. The first hypothesis inquired whether techno stress could be

Dyslexia Essay Example | Topics and Well Written Essays - 1500 words

Dyslexia - Essay Example The entire of this entail utilizing of symbols to convey information. These circumstances can appear in combination or alone. Dyslexia usually runs in families. A student suffering from dyslexia can have the problem of separating sounds and rhyming that make up spoken words. The abilities seem to be significant in the progression of learning on how to read. The student’s first reading skills are founded on word recognition which entails being capable to disconnect out the sounds in words and equal them with letters and groups of letters (Ahissar M, November 2007). Because students with dyslexia have the problem of connecting sounds of language to letters of words, they can have problem comprehending sentences. True dyslexia is wider than simply transposing or confusing letters for example mistaking â€Å"d† and â€Å"b†. Other factors causing learning disability and especially the reading disability should be stated out before a diagnosis of dyslexia is performed. Emotional disorders, brain diseases and mental retardation, and particular education and cultural issues, can cause learning difficulties (Jones KM et.al, October 2004). Moore DR (2007), the duty of getting students’ attention and ensure they are engaged for a period of time needs majority of managing and teaching skills (Ahissar M, November 2007). Students with problem in following directions are usually assisted by asking them to repeat those directions in their own words. Give students with graphic organizer: outline, blank web or chart may be given to students to fill during presentations. This assists students listen for major information and internalize the link among related and conceptual information. Use of balanced presentations and activities: Effort ought to be performed to balance oral presentations with participatory activities and visual information. Likewise, there ought to be the balance between huge group, small

LAW OF SUCCESSION - CASE HISTORY FOR ASSIGNMENT

LAW OF SUCCESSION - CASE HISTORY FOR - Assignment Example it was held that the test of mental competence is whether the testator had a ‘sound and disposing mind and memory’, that required the testator to have ‘an understanding of the nature of the business in which he is engaged, a recollection of the property he means to dispose of, of the persons who are the objects of his bounty, and the manner in which it is to be distributed between them.’4 Therefore, this includes the testator appreciating all the moral claims upon him, that is, he should be able to recollect all the persons that he is morally bound to provide taking into consideration the testator’s relationship to the person, even if he is not going to benefit them.5 The burden of proof lies with the propounder of the will, which must satisfy the court on the balance of probabilities, that the testator was mentally competent to make the will. However, if the will on the face of it is rational, then a presumption arises that the testator was mentally competent to make the will. In Symes v Green,6it was held that, if the party opposing the will rebuts the said presumption by producing evidence to the contrary, the burden of proof shifts back to the propounder. In light of the above discussions, David has the capacity to make a will, because he was an adult at the time he made all the wills. The issue of the deceased’s soundness of mind can only arise when a beneficiary wishes to challenge the validity of the will. 2. Whether the will was made voluntarily without any duress, undue influence or by mistake. A testator must be conversant and assent the substance of their will. A testator assents to the terms of the will if he executes it in those terms on his own volition and without any coercion or undue influence by a third party.7In order to make a valid...The later will must also have been validly executed pursuant to the Wills Act. In the Goods of Hodgkinson,12 it was held that originally revoked, say X will remains revok ed if the revoking will, Y, is itself revoked by Z. in this case, X cannot be revived. Finally, a will can be revoked, under section 20, by some writing declaring the intention to revoke it. In the Goods of Durance, 13 it was held that it can be a letter signed by the testator and witnessed as required o...

Dyslexia Essay Example | Topics and Well Written Essays - 1500 words

Dyslexia - Essay Example The entire of this entail utilizing of symbols to convey information. These circumstances can appear in combination or alone. Dyslexia usually runs in families. A student suffering from dyslexia can have the problem of separating sounds and rhyming that make up spoken words. The abilities seem to be significant in the progression of learning on how to read. The student’s first reading skills are founded on word recognition which entails being capable to disconnect out the sounds in words and equal them with letters and groups of letters (Ahissar M, November 2007). Because students with dyslexia have the problem of connecting sounds of language to letters of words, they can have problem comprehending sentences. True dyslexia is wider than simply transposing or confusing letters for example mistaking â€Å"d† and â€Å"b†. Other factors causing learning disability and especially the reading disability should be stated out before a diagnosis of dyslexia is performed. Emotional disorders, brain diseases and mental retardation, and particular education and cultural issues, can cause learning difficulties (Jones KM et.al, October 2004). Moore DR (2007), the duty of getting students’ attention and ensure they are engaged for a period of time needs majority of managing and teaching skills (Ahissar M, November 2007). Students with problem in following directions are usually assisted by asking them to repeat those directions in their own words. Give students with graphic organizer: outline, blank web or chart may be given to students to fill during presentations. This assists students listen for major information and internalize the link among related and conceptual information. Use of balanced presentations and activities: Effort ought to be performed to balance oral presentations with participatory activities and visual information. Likewise, there ought to be the balance between huge group, small

Environmental Toxicology. Homework 6 Essay Example | Topics and Well Written Essays - 250 words

Environmental Toxicology. Homework 6 - Essay Example 36 Bioassessibility refers to the amount of a pollutant that can be dissolved by the digestive fluids. Lead enters the body through either ingestion or inhalation. As much as it can be eliminated, continuous exposure leads to accumulation as well as intoxication. Analysis of waste materials indicates that 40% of lead was present as cerrussite (Brack, 2011). Cerrussite is a highly bio accessible lead-carrying molecule. However, 65% of lead also exists in the waste in a bio accessible form (Brack, 2011). This shows that lead which does not exist as cerrussite is also high bio accessible. Lead bearing minerals such as sulfur and oxygen make it more bio accessible. Presence of these stable minerals is evident in the stomach and the intestinal phase. The higher the residence of the lead in the gut the higher the bio accessibility. 13. Briefly describe the chemical and biological processes by which mercury from a coal-fired power plant enters a lake and makes it way to humans through fish caught and consumed by a fisherman or fisherwoman. Coal fired power plants emit mercury, which accumulates as sediments. Sulfur reducing bacteria then converts the mercury into methyl mercury. The sediments are then passed into water bodies and into the systems of fishes. Mercury is bio accumulative and hence it is retained in the bodies of the fish. There is a high bio concentration of methyl mercury in these aquatic organisms (Brack, 2011). Fishermen catch the fish and as they consume them, methyl mercury is passed on to

The Male Dominant Image Essay Example for Free

The Male Dominant Image Essay In his play The Lion and the Jewel, Soyinka expresses his opinions about society through his characters, as many authors do in their writing. One of the characters, Baroka, frequently seeks to take more wives despite his age and subjects his current wives to humiliating tasks such as plucking his armpit hairs and tickling his feet as a way of showing his power over them. Through the characterization of Baroka and the attitudes of other characters in the play, Soyinka explores the idea that a man needs to show dominance over women to be considered a man by society. Despite his age and already having a larger number of wives, Baroka is still seeking to take another wife, specifically a young one. This is most likely because he wants to exert the image that he is still desirable and his sexual ability has not been diminished with age. It is very important for Baroka to maintain this image, and this is why he is still persistent to take Sidi as a wife, even after she clearly refuses several times. Image is very important to Baroka, and his existing image had been tainted by the photograph of him by a latrine. Sidi, however, is young and has the image of the most beautiful woman in the village due to the pictures of her in the magazine. Bakora believes that making the most beautiful woman in the village his wife is the perfect way to elevate his image. While he is seducing her, he tells her â€Å"the truth of this, old wine thrives best in a new bottle.† (p. 1185) The old wine is a metaphor for himself and the new bottle is Sidi. He seeks the new bottle to enhance himself. He will not stand to be seen as less than a woman, to have his position as a man and a leader diminished. This is why in the end, he resorts to physical force to get Sidi to marry him when all else fails. By tradition, she is bound to marry the man she loses her virginity to, and Baroka exploits this. The fact that Baroka ultimately used tradition to exploit her also implies that much of the twisted notion that a man must exercise dominance over a woman to be powerful stems from tradition. Baroka also asserts his power by taking advantage of his wives and forcing  them to do humiliating tasks for his pleasure. While the things he makes them do are not brutal or violent, it asserts the fact that they are below him and he holds the power in the relationship. They must pluck his armpit hairs and tickle his feet, although he never does something for their pleasure in return. In regards to them performing these tasks, he uses such statements as â€Å"†¦thou Sadiku, thy plainly unadorned hands encase a sweet sensuality which age will not destroy. Beyond a doubt Sadiku, thou art the queen of them all.†(p. 1172) This statement, while in his mind possibly meant to praise, is actually quite demeaning. These statements reduce his wives simply to objects of pleasure for him. This shows how by making a woman his wife, Baroka ultimately restricts the balance of power in the relationship, with himself permanently at the top, and his wives permanently at the bottom. They are not his partners in equal, nor do they assist him in making important decisions. They are simply there to pleasure him and maintain his status. Women are self-enhancing tools for Baroka, merely useful accessories. This is no different from wearing expensive rings to show off and raise one’s status. It is not only Baroka’s thoughts and actions that assert the idea that a man needs to show dominance over women to be considered a man by society, but also those of other people in the play. When Sidi learns from Sadiku that Baroka is supposedly no longer fertile, they both view it as him having lost his power. This is demonstrated by a line Sadiku aims at Lakunle when he witnesses them celebrating Baroka’s supposed downfall. â€Å"You a man? Is Baroka no more a man than you? And if he is no longer a man, than what are you?† (p 1170) This shows how the idea that a man needs to show dominance to have power is ingrained in the people of the village, just as gender roles and are ingrained in our society today. The fact that women react exactly in this way to a man’s loss of virility in The Lion and the Jewel shows that Baroka’s fears that he will lose the respect of the village if he does not constantly verify himself are justified. He is getting older and less attractive, so he feels the need to constantly prove his power. In conclusion, Baroka’s character represents a man who is trying to verify his power and maintain his image with age in the way his society deems  appropriate. Gender roles are present in all societies, and although they vary somewhat from one society to another, it is never a good thing to have cookie cutter expectations that all men or all women are expected to fit into. It is extremely harmful psychologically for people to always measure themselves to a standard of an ideal, when in reality few can be a perfect example. This also brings up the question, why are gender roles present in the first place? Why is there a set way a man should act or a woman should act? I believe that these standards originate from tradition. Polygamy is the tradition of the Yoruban people in The Lion and the Jewel, so naturally one may be inclined to use the number of wives a man has as a way to measure him. Likewise, in Christianity, gender roles stem from the story of Adam and Eve in the Bible. Soyinka’s The Lion and The Jewel portrays a character who commits many misdoings, but in the end he is simply trying to fit with his society and tradition.

Dell Computer Corporation Essay -- Technology, Personal Computers

Dell Computer Corporation Dell Computer Corporation was recognized as the leader in personal computers during the 1990’s. However, economic instability and competitors gaining market share, heavily affected the company. In 2001, PC sales declined, layoffs were constant, and employees were disengaged. Thus, to revitalize the company a new philosophy statement called â€Å"The Soul Dell† was unveiled throughout the organization. However, the central problem for Dell was the methodology used to develop and communicate its core values to employees. As well as senior leaders’ inability to affect paradigms shift from the existing organizational culture and sustain an effective change management process. Case Study Analysis Background /Culture Dell Computer Company is known for its meteoric rise to industry dominance based on founder Michael Dell’s ability to transition a part-time business of building and upgrading personal computers into a multi-billion dollar enterprise (O’Rourke, 2010). Dell’s business model was producing low cost, high quality PC’s that were built-to-order called â€Å"Dell Direct†. The strategy of shipping direct to customers eliminated the need for middlemen and gave Dell a competitive advantage (O’Rourke, 2010). Company growth surged in the 1990’s with over 38,000 employees and a global platform. Dell and Chief Operating Officer, Kevin Rollins, created a fast-past, win-at-all-cost, highly competitive organizational culture whereby compensation and promotions were based on exceptional performance (O’Rourke, 2010). Finally, in 2000, Elizabeth Allen joined the company as vice president of corporate communications. In 2001 the company experienced an economic downturn. PC profit margins declined and lay... ..., they failed to properly diagnose the problem in order to identify all the possible interventions needed to implement and sustain the change and behavior they wanted. Thus, in order to bring about this change, Dell and Rollins need to model the vision similar to the methods used during the September 11, 2001 attacks. Also, they need to ensure management has bought into the vision and can clearly articulate it to their direct reports. Moreover, incorporating cultural initiatives in employees’ performance management goals without a clear understanding of how the change affects them is premature. Employees first need to understand how the change impacts them and be empowered to provide input on its content and implementation. Finally, cultural shifts take time. Therefore, senior leadership needs to stay commitment to the change until it is institutionalized.

Protein Power Essays -- Eating Health Essays

Protein Power 1. Description Met-Rx can be used as a meal supplement or meal companion. It is mostly used by body builders in order to build body mass. It is packaged in the form of food bars or powdered shakes. (www.metrx.com/tutorials-and-quiz/quiz.html) The purpose of this treatment is to "support protein synthesis, energy production, and fat utilization" (www.met-rx.com/faq/default.htm). The ingredients contained in these combinations allow the body to acquire all the necessary nutrients for maximum metabolic effect. 2. Types of Protein Supplements Shakes are used so that the time consuming calorie counting, etc. can be avoided. They are also designed to "maximize the oxidation and storage potential of some metabolic pathways (protein and carbohydrates) and limits others (fat)" (www.metrx.com/tutorial-and-quiz/lesson7c.html). Currently, whey protein has the highest Biological Value (a number used for comparing protein value in foods.) The fact that whey protein was produced as a result of milk protein and there is no inclusion of fat or lactose allows whey protein to be very beneficial. Whey protein has also shown an increase in levels of glutathione (an antioxidant which is necessary in a healthy immune system). (www.powersupplements.com/protein.htm) For this reason, the University of Nebraska Medical Center studied the effects of a protein diet on hamsters. They concluded that the "life span of hamsters was extended by 60% by supplementing their diet with whey protein" (www.powersupplements.com/protein.htm). Considering this study deals with hamsters, the results can not be assumed exact for humans, nonetheless they are encouraging. 3. Food Vs. Protein Supplement ... ...cience Nutrition. Jul;39(4):317-328. (3) Dohm GL. (1984). Protein nutrition for athletes. Clinical Sports Medicine. Jul;3(3):s595-604. (4) Jenson, MB and I Hessov. (1997). Dietary supplementation at home improves the regain of lean body mass after surgery. Nutrition. May;13(5):422-430. (5) McCarthy, D and D Weihofen. (1999). The effect of nutritional supplements on food intake in patients undergoing radiotherapy. Oncol Nurs Forum. Jun;26(5):897-900. (6) Nesheim, MC. (1999). What is the research base for the use of dietary supplements? Public Health Nutrition. Mer;2(1):35-38. (7) Arslanian, S. and S DaSilva, FL Goss, J Kang, KF Metz, RJ Robertson, RR Suminski, and AC Utter. (1997). Acute effect of amino acid ingestion and resistance exercise on plasma growth hormone concentration in young men. Int. J. Sport Nutrition. Mar;7(1):48-60.

Army Essay

Accountability is defined as, â€Å"Obligation of an individual, firm, or institution to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner. † The importance of accountability, are being on time and in the right uniform. The main reason we have formations and that we are trying to keep account of personnel to know where everybody is at, at all times. You need to know where your soldiers are at all times night and day because in the military things can happen at any time and if you didn’t know where they was you wouldn’t know of their wellbeing or even how to find out if they was alive or dead . The sad thing is people commit suicide all the time and if that happened to one of your soldiers you wouldn’t know, if they was always late you would probably think that they just over slept or just decided they didn’t feel like coming in that morning and it would be a day or two before anybody found out . I have learned in the past years that I have been in that being on time is the most important thing that you need to do. For one the accountability of personnel is major, it plays a big role in the deployment and the readiness of soldiers. I would have to say that I was wrong for not showing up at my appointed place of duty. But in all things that have been done I have seen that accountability is the most important asset here for work. In doing so it makes sure that everybody is on the same page at the same time in order to do that you have to follow orders that were given to you. I may have made mistakes but the army also teaches us that we are a family and if anything stick together and help the other person out if you see that there is something wrong or them not getting up for formations. Well it has been a hard time her e but in all aspect of things I have learned that the account of people is very high because if one person is gone it could mess up and crew or any team that plays a big role into this deployment. I never understood what the role was till my first deployment but you have to always be prepared for the worst in everything that you do. I have to realize that it’s not just me that’s here it’s a whole brigade that makes moves and make things happen. Like I know that I should have been on time and that I should have showed up. So yes I take the fault for that but I still see that in the long run we all have to stick together in order for things to happen in the right way. For me being late I will make sure for now on that I am not late to any place I need to be I will be up way before time. The Army is an institution that is very much like a human body, and the soldiers are the veins in that body. In order for the body to operate at maximum efficiency it needs all its veins to be pumping at full capacity. Accountability is also important for other reasons. Every soldier in the unit, after they complete their day’s work goes to do their personal activities. Some live off- post, some in the barracks, others elsewhere on post. Regardless of where the soldier lives, they are always at risk. These risks could be anything: they could be robbed at a gas station, beat up at a club, their house could catch fire, or they could get into a car accident. The dangers are endless, but that does not change the fact that each soldier is the responsibility of the First Sergeant and Commander in the unit and they are representatives of the Army. This is the reason behind accountability formations in the morning. Every soldier must report that they are safe and ready to continue working without any issues to prevent them from doing their duties. There are other reasons accountability is important such as if a soldier was to receive a red cross message you need to notify the soldier immediately and if you didn’t know where the soldier was this would be an impossible task and the message might never reach the soldier, or if there was a terrorist threat on fort Huachuca and every one needed to be on guard the soldier wouldn’t know and wouldn’t be there and would have major consequences to face when he finally showed up, if he ever shoes up. There are many reasons why accountability is important not only in the military but as a civilian too, for instance in the coal mines everyone has two tags with a number on it and before you go into the mine you hang one of the tags on a bored and keep one with you and when you come out you pick your tag up, they do this so if something would happen such as the mine would collapse they would know how many people are down there and who they are so they can conduct a search and rescue and notify the families of those workers. Not only the coal mines use accountability, every job uses it in one way or another like when you punch in on your time card, most people think this is just to accurately record the time you are working but if you think about it this is a form of accountability, being on time is a very important part of accountability because if you’re not on time you can be considered AWOL or your supervisor could think something bad has happened such as death or you suffered a erious injury. So therefore being accounted for is of utmost importance so that your supervisor doesn’t assume the worst and to let everyone know ha you present and able to perform the days duties.

Essay and referencing

The three communication theories I have applied to provide the most insight into understanding the dynamics of the observed conversation between two people are; the transmission model (Shannon & Weaver 1949), Fuller's ecological model (Fouler 2004), and an expanded model of communication (Munson 2012). In this essay I have used a conversation I had listened to which was between my friend (from here on will be named George) and his friend (from here on will be named Mark). Problems that arose during the conversation will be explained as well as how George and Mark overcame them.From there the essay will compare and contrast the three communication theories and decide which of these best simplify the conversation. Complexities of the conversation I was asked by George to take him down to the pub to meet up with Mark for a couple of games of pool, whilst chatting over a cold beer. George is nearly completely illiterate due to him leaving school at the age of 12, moving to the Northern t erritory and working on a cattle farm up until the age of 19, where he then moved back to Lissome.Mark is completely deaf and has next to no ability to lip read (this I had not known until I met him). Both George and Mark do not know sign language of any kind. George and has learnt to use abbreviations in text messages, which is about the extent of his written language capabilities. Problems that arose George had been avoiding this meeting because he finds the conversations very difficult, and this usually leads to heated discussions, especially when the conversations centered on Mark's granddaughter (which George has always had affectionate feelings for but never acted upon).Both George and Mark have their own perceptions on what is going on in her life, which has, and still causes either Mark or George to have expectations from the other, and creates selective perceptions (Withes 2009). This introduces psychological noise and detracts from the meanings of some of the messages in t he conversation. A one way lack of tone and inflection in the voice to communicate feelings and emotions more clearly can provide misunderstanding in the meaning of some messages. Language barrier from non-literate to literate people poses the greatest barrier to messages both to and from each other.Feedback is restricted to kinesics emblems, regulators, and illustrators (De Vito 2001). George aged 2 and Mark aged 64 both have different educational backgrounds in which written communication differs. Text messaging or testing (Shaw et al. 2007) can be a major source of misinterpretation, though Mark has been using his mobile phone for some time now. This leads to the conclusion that this increases the communication abilities of how Mark can interact with George, though there is still the written language barrier between them (Kumara et al. 2011).How George and Mark overcome these problems The over emphasis of kinesics emblems, regulators, and illustrators (De Vito 2001) had o be used as feedback due to the lack of language being used by George. Facial expressions become very important for Mark and George to try to convey their own, and comprehend each other's emotions, from understanding to frustration. Increased eye contact which would make most people more nervous and defensive (De Vito 2001) become a highly prized resource for feedback as well it had helped regulate the control of the conversation.Shannon and Weaver's transmission model (Shannon & Weaver 1949) seems to be the simplest model, and therefore maybe the est. for most situations; however, it lacks the detail in which the complexities of this particular conversation pose, and that need to be addressed, in particular the noise sources. Figure 1 : Transactional model (Source: Shannon & Weaver 1949) Fuller's ecological model is an elaboration of (Alleles 1948) model of â€Å"Who, says what, in which channel, to whom, with what effect† (Fouler 2004) though it takes into account of the use of dif ferent languages using modern mediums.This model is an excellent model but focuses on more of the use of the language and the media it is conveyed in and to so much on person to person communications. Figure 2: An Ecological Model of the Communication (Source: Fouler 2004) Union's expanded model of communication is more complex than Fuller's as well as Shannon and Weaver's models, though it is more appropriate to this conversation had between George and Mark due to the fact it shows that in order for the communication to happen the sender must pre-edit and then encode the message pass the message onto the receiver where he decodes and edits the message.Munson also takes into account the use of mechanical, behavioral and semantic actors of encoding, and understands that if the message is to be understood the receiver must be able to decode the message. This is particularly relevant, and highly important to this conversation between George and Mark due to the factors mentioned before. Context Figure 3: An expanded model of communication (Source: Munson 2012) Conclusion I have found Shannon and Weavers transactional model too simple and cannot evaluate the complexities of this situation, and that Fuller's model too broad and not able to focus on the problems that need to be addressed.Therefore, I believe hat Union's expanded model of communication is the most adequate to use out of the three models that were written about because Union's model has shown how a message from George is first pre-edited (thoughts), then encoded (written on paper), passed on through noise (physical, psychological as well as expectations and selective perception), decoded by the receiver (reading Georges writing) and then finally edited to Mark's own meaning and interpretation.This explains how there was some heated discussions in the past, and will continue to be so until they are able to actively listen' to each other before they place their own selective perceptions and expectations on their conversation.

Triangle Fire

The Triangle Shirtwaist Factory fire was an event that held relevance in American history. On March, 25, 1911 at approximately 4:40 PM a fire broke out in the company's factory in New York City which was the deadliest industrial disaster. 147 workers died in that incident, they either died from the fire or Jumped from the window. It was considered the most tragic fire incident in New York City. The fire led to legislation requiring improved factory safety standards and helped spur the growth of the International Ladies' Garment workers' Union, which fought for better and safer working conditions for sweatshop workers in that industry† (Wikipedia) To a large extent, the Triangle Shirtwaist fire brought about many strikes and was a disaster that still lives among us (affecting us nowadays). This disaster then again lives with us for good. It will remind us for whom we have neglected upon.This way we can support the working world, as we will get the same sociability from them and others by cooperating. The fire that occurred was in many ways a disaster. However many people throughout the world especially workers), are thankful that it led to realizing the lives of the poor workers throughout the country. The fire occurred due to the poor and unsafe working condition in the factory. The Shirtwaist Factory was located on the Asch Building in Manhattan. The working area was crowded with young workers.There were about 500 workers on the top three floors. On the ninth floor, there were approximately 288 machines and 308 employers. The machines took up a lot of space in the room, so they were all close to each other. The investigation reported that the greatest umber of death occurred on the ninth floor. Also, the area was unclean due to the fact that it is a garment factory which there was pieces of cloth scattered on the floor. some workers had no time to escape. Also, the doors were locked to prevent the workers from stealing and leaving early.In my opinion, th e Triangle Shirtwaist Factory lacked of safety and cleaning environment. This was hundreds years ago, that's why it lacked of firefighting equipment because back in the day, things were different. Thus, all factories lacked of safety conditions. However, the fire marshal concluded hat cigarettes caused the fire. They could be wrong. This incident happened on a pay day where they were about to leave. What if someone deliberately set the fire to the factory? The pay rates were very low and they worked very long which I think they hated it.The owners, Blanck and Harris were not found guilty. â€Å"l believed that the door was locked at the time of the fire. But we couldn't find them guilty unless we believed they knew the door was locked. † I would have to say that the verdict on this particular case was a poor one, because the managers and owners were careless. USA lost 146 lives, because the managers and owners were lazy, a factory was burned down. Thus, the owners were only c oncerned about their well-being; USA suffered one of the worst factory fires of all time.Actually, it was the worst. In my opinion, the owners should have been guilty as charged, and should have been sentenced to Jail for a very long time, and perhaps death sentence. By looking at the list of victims, why would they hire teenager girls to work at an unsafe factory? Here is some list of victims who were identified: â€Å"Bellota, Vincenza, 16, asphyxiation/burns, Brodsky, Ida, 6 (Identified by her cousin), Maltese, Rosia, 14, asphyxiation/burns. Identified by her father (Wikipedia) it is wrong to hire girls at age of 14-16 to work long hours.The fire could have been prevented with the knowledge and procedures we use today. Like a fire alarm in the factory or firefighting equipment to stop the fire. Also, enough exit doors because having one exit door is not good because people will be pushing, etc. to get out. They should have made the room bigger so that it wont be crowded with wor kers. It is hard to keep an eye on workers if it is crowded, so a bigger room with ewer workers would have been better.Because of this incident, the safety standards have changed significantly such as better firefighting equipment, fire alarm, and helicopter. Now there are more exit doors which can only be used as an emergency and if you intend to go through that door, the fire alarm will turn on. All factories are safe, thus, now there's a trainer to teach new hired on how to be safe, etc. All factories are very strict, so there are usually 2-3 supervisors watching the workers. The owners of the company are responsible for the workers, especially a physical Job.

Women's Role in the labor movement Research Paper

Women's Role in the labor movement - Research Paper Example The process of collective bargaining is deployed whereby the leaders negotiate either directly with the concerned entity or through an arbitrator to come to common terms of agreement. The history of trade unions dates back to the Industrial Revolution when mass industrialization and exploitation of workers and poor living conditions gave birth to the concept of worker rights (Dumont and Hacourt). The role of women in trade unions has presumed great significance today as the notion of gender equality and anti discrimination lawsuits become rampant. Women have assumed increasingly greater importance in trade union activities particularly in the United States, U.K, Netherlands and Canada (Curtin and Jennifer). The paper discusses the role of women in labor unions both in the United States and in Europe. The Case of U.S.A The history of women’s role in labor unions in the United States dates back to 1765 when â€Å"Daughters of Liberty†, a first of its kind society for prof essional women, was established (Tax). Thereafter, in 1824, women’s rights in the workplace assumed their significance when , in Rhode Island, 102 women workers called a strike, to support their brothers ( who were weavers) in an attempt to protest against the decline in wages and the introduction of long working hours (Anne). In 1825, however, this concept was taken to heights when the first union comprising of women only was formed under the banner of â€Å"The United Tailoresses of New York† (Tax). In 1831, approximately 1600 women of this union called on a strike, demanding a just and fair wage rate (Tax). IN 1845, Sarah Bagley formed â€Å"The Female Labor Reform Association† in protest of the 12-13 hour long work day and gave a call to reduce it to 10 hours along with improvement in sanitation and safety facilities at cotton mills in Massachusetts (Tax). The acceptance of women in labor unions was gaining ground which was marked by the first of its kind in clusion of women and African Americans at a national level, in the leading trade union of that time- Cigar. From here onwards begun the journey of women in labor unions at a nationwide level. In 1869, women shoemakers established a national labor union by the name of â€Å"Daughters of St Crispin† at Massachusetts (Tax). This gave birth to the concept of Equal Opportunity in America, when in 1872, the Congress, for the first time, passed a bill whereby women working at the federal level were given the same pay for the same nature of work as their male counterparts (Tax). The notion of protests by women workers for their rights continued and, in 1881, Black women in the laundry sector hosted the biggest ever strike in history till then. In the same year, over 1800 women workers won the bill whereby women doctors were made mandatory for women patients at mental health clinics (Tax). In 1889, however, the concept of women’s rights at workplace was extended beyond that ref lected by strikes and protests (Tax). Jane Adams established a â€Å"full house† for social welfare of women in order to enhance their personal development and increase the recognition of their efforts in the society. It was in this year that the concept of social entrepreneurship in the context of women truly took shape and set the stage for others to follow suit. The concept of social welfare then extended to other spheres of life in 1898 when Charlotte Perkins Gillman, through power of the ink, conveyed the importance of women to be economically and financially independent (Martens and Mitter). As years passed different modes of expressing women’s rights in the workplace came into shape. For instance, in 1899, National Consumers League was established to steer and empower women consumers to use their power to achieve

Operations Management - Inventory Essay Example | Topics and Well Written Essays - 500 words

Operations Management - Inventory - Essay Example Here, when t he inventory of raw materials is over, it does not prompt a requirement. The entire action is towards coming up with the end product or the complete product. It is important to distinguish between both the philosophies, since goods are classified as end products and raw inventory. Each of these is governed by a particular kind of demand, which in turn, is governed by the above philosophies. Therefore, inventory management requires the differentiating between the two philosophies. Independent demand inventories are the ones that include the finished goods or the spare parts of these goods. The demand is independent of the operations and is solely dependent on the market conditions. On the other hand, dependent demand inventories are unfinished raw materials that go into the making of goods. These are governed by the demand for the end product as well, apart from the market conditions. Therefore, it is dependent, not only on the market scenario, but also the operations and the demand for the end product. For instance, if a toy wagon is the subject, then the wagons would fall under independent demand, while the wh

Does money motivate people Essay Example | Topics and Well Written Essays - 2500 words

Does money motivate people - Essay Example The question if money matters has been posed by many people. Many reputable scientists have argued that it actually depends on which society one is referring to. In other words, which historical period one is talking about. They refer to how people used to live some time ago. During the Stone Age period, there was no money. People used to exchange goods as a means of trade. This means that workers were paid by being given goods, such as food, jewelry and pieces of cloth to wear. They, thus, argue that there was no money and yet workers were motivated. Money is, thus, not considered a motivator by scientists, because even presently such agreements do exist. In some cases, they have referred to the African traditional way of paying bride price. Dowry is paid in form of domestic animals and not money (Blass, 2009). Wealth can be measured in many ways and the amount of money one has is one them. Every person does his best to gain wealth, but people perceive wealth differently. Some peopl e regard material wealth more highly than money. These are the people who might not consider money as a motivator. Just like the traditional African society, some people in the modern would still prefer material wealth as a motivator rather than money. There are cases where employers have bought houses and vehicles for their employees as a means of appreciating their good work. The employees have ended up working even harder, because they have been motivated by goods. In other different cases motivation can be something much different from money. When a student is praised for doing well, that’s enough motivation and can make him to perform even better. Thus, money can be a motivator to some people , but not everyone. Does Money Motivate? Employers pay their employees money as a major means of motivation. This is the most common means compared to others and reminds one about Shaw and Gruptas article. It stated with the idea that everybody wanted money was just propaganda. It w ent on to say that it was circulated by wealth addicts who wanted to feel better about themselves. Other means used in organization to motivate employees include praises, promotions and giving employee’s gifts and presents. In the present world, people need money to carry their day to day activities (Collins and Moore, 1970). It is for this reason that Trade Unions are fighting tirelessly for workers to be paid a good salary. They fight for pay rise and good working conditions. Few organizations provide their employees with food at their work places. It is for this reason that employees must be paid well, so that they could buy food, because they cannot work on an empty stomach. The employees may also have other dependants, like families and friends. This implies that even if they are given enough food at work, it is not convincing for them not to be paid. Money is also used by employees to meet other basic needs that they may have. They need clothing to wear. Studies show th at employees spend a large amount of their income to buy clothing in order to look smart. Other firms provide uniforms to their employees which they wear during working hours. Generally, they are supposed to be presentable in their places of work, thus, they need money to buy clothing. Shelter is another basic need that employees should have. They should, therefore, be paid money that will enable them

The integration of supply chain activities in an organisation always Assignment

The integration of supply chain activities in an organisation always has a significant impact on the bottom-line performance of a manufacturing organization - Assignment Example In today’s business climate, adaptability and agility are primary due to the ever-changing strategies that are always aimed to attract potential customers to significantly increase the profitability of an organization. For an integrated supply chain to be termed as of quality, it must be open to functional shift ability (Delfmann, 2007). Functional shift ability in this case describes the process of assigning functional responsibility to members of the supply chain best positioned to perform those functions at the lowest overall cost or in the shortest period of time (Wisner et al, 2009). One of the renowned international Companies known to follow this strategy is the Coca Cola Company that is known for its tremendous wide array of soft drinks. The purpose of this paper is to provide insightful information about the imperativeness of effective supply chain management in terms of performance enhancement and optimal utilization of resources (Jacoby, 2010). The information is to facilitate decision-making in various institutions pertaining to the integration of supply chain management including Coca Coal Company that is adopted in this study. The concept holds the capacity to enhance the competitiveness of companies in diverse sectors through effective streamlining of production processes that enables companies to prod uce unmatched products in terms of quality. A supply chain is an integrated process where a number of various business entities such as the manufacturers, distributors, retailers and suppliers work together in an effort to acquire raw materials, convert the raw materials into specified final product and deliver the final products to retailer (Ray, 2003). An efficient supply chain management is designed specifically to meet customer’s demands as well as satisfying the customer as practiced by Coca Coal Company. Giannoccaro (2013) indicates that supply chain is characterized by the flow of products, information and

How was paper first made and how has it effected our world Essay

How was paper first made and how has it effected our world - Essay Example He made paper from textile waste i.e. rag and propagated paper. In those days the paper was also made from the bark of mulberry tree. The oldest paper making technique comes from China where pulp was poured into a primitive mould. The Chinese paper making technique spread throughout the world, be it Korea, South East Asia, Arabia or Europe. It was in Europe that paper got it shape as we know paper today. (Holick, Herbert.2006; Popular Science - Vol.124.1934) In the olden times, paper held great importance and paper making was an art and was kept as secret because of its immense advantages. It was an important mode of communication, i.e. a carrier of information. With time paper making has changed and every step in the process has been re-engineered too with the aim of producing a better quality of paper. (Holick, Herbert.2006) After modern paper invention in China further work was done on effective paper making techniques. China introduced many types of special papers. After Chinese developments in paper making, paper made its way all over the world. In every region and place it was developed and improved. European industrialization and mechanization added many aspects to paper making and wide uses of paper were discovered during 16th and 17th century. With the invention of printing and press media in the 14th century a new dimension was given to the creation of paper. The first paper machine was invented in 1799, which was further developed in England and USA. With the passage of time and growth in technology giant presses and publication houses were made which made the availability of newspaper, books, journals and magazines possible today. (Holick, Herbert.2006) The world wide consumption of paper has grown tremendously over years. The paper is consumed in different patterns depending upon their social, economical and technical needs. A large variety of paper grades and types are

A business proposal on direct marketing in social media Essay Example for Free

A business proposal on direct marketing in social media Essay This paper is a research proposal about direct marketing in the social media. With the involvement with the error of computers, ways of managing marketing have been increased. Each technique comes with its major benefits and constraints. This research proposal targets on evaluating the usefulness of social media in direct marketing. The development of social media as a direct channel is not without its challenges. According to the study, the top two constraints for marketers came down to looking for the most relevant tactics for gauging success and launching business objectives. Being able to measure success is important for any direct marketing work, and that is why it is significant not to disregard this vital step. With the correct trappings, marketers can produce viral social media operations that can be track, restrained, and improved to maximize access and return on investment (Ellsworth Ellsworth, 1994, p. 386). This research paper targets to establish how effective is managing direct marketing in social Medias. (b) Scope of the study             Social media is a treasured new instrument in a direct marketers toolbox, nevertheless it desires to be improved and utilised properly to undertake the tasks. Creating it informal for clients to share newsletter or Web site content over social grids is just the start. Direct marketers ought to improve viral programs that completely exploit the systems true capability. Finally, one needs to identify ways to measure their success, which will allow persons to fine-tune their exertions going onward. Leveraging social media as a direct system also allows fundamental tenure, which is crucial to capitalize on triumph across all sections. Eradicating many owners not only rationalizes the practice, but also accelerates having one unified approach that can house the business goals of multiple departments, such as public relations, customer service, and sales. Clumsy management by numerous sections can lead to varied communications that hinder the companys ability to attract followers, fans, or other influencers. Social media marketers comprehend the value in directing targeted messages and gauging their success, which is why it is not astonishing that many companies are leveraging their email marketing departments to board on social media creativities. 2.0 How to conduct the study (a) Methodology: Research Philosophy, Approach, Strategy and Methods               There are various approaches of obtaining information while conducting research. These methods of obtaining information refer to as research methods. Research methods include personal interviews, literature searches, focus groups, and email surveys, telephone surveys, talking with people and mail surveys. Literature search entails going through already sourced materials to obtain information. Materials that are readily available with information are such as newspapers, magazines, relevant trade publications, company literature, online materials and any other relevant and already published materials. This method of conducting research is one of the cheapest methods for conducting research. Online data is a quick research process that lies under this category of information research methods. It is very fast in obtaining information. Talking with people is another good method of gathering information for a project. It is most relevant at initial stages of conduct ing research for a project. It is mostly preferred when looking for the information that is not publicly available (Cohen Morrison, 2003, p. 179). To obtain adequate information on the effectiveness of directing marketing in social media chose to use various methods for sourcing the information, each strategy of obtaining the information is analysed below and its effectiveness and efficiency on information deliver. The information to be research will be too new again to be got in literature resources, therefore, preferring to look for it from real persons. For example, talking with people will be through seminars, association meetings, customers, suppliers, and all other types of business conversations. A focus group is concerned with a study to explore peoples attitudes and ideas. It will be used to obtain information about something new in the market and effectiveness of social media in promoting its awareness. Group focus method obtains the information from a selected group of the people called the sample. The information acquired could be based on the process of selecting a sample. The most preferred method for sample selection is a random selection; this is preferred because, all the characters stand an equal chance to be select. Email and internet analyses are comparatively original and few is available about the outcome of sampling bias on internet surveys. While it is noticeable that in ternet survey most regards effective and quickest way of dispensing a study, the demographic outline of the internet handler will not represent the general population, although this is changing. Before doing an email or internet study, One shall carefully consider the effect that this bias might have on the results. Social media include such as Facebook, twitter, eBay amongst many others. They are friendly in nature and this reduces the may processes of formalities needed. In social media, personal conduct with a client is ensured; a person can communicate directly to the client and hence reach him or her in a better way to explain him or her about his products. Personal interviews are a technique to get detailed and all-inclusive information. They engage one person interviewing another person for person or comprehensive information. Personal interviews are very costly because of the person-to-person nature of the interview. Normally, as an interviewer, I will ask questions from a documented questionnaire and list the answers word-perfect. Occasionally, a questionnaire is merely a list of topics that the study wants to confer with a business professional. Personal interviews because of their expense are on mostly used only when subjects are not probable to react to other survey techniques. This will allow the researcher to get information about the effectiveness of direct marketing from individuals that I would not have got through any other research method. Telephone surveys are the fastest method of collecting information from a comparatively bulky sample. As an assessor, I will track an organized writing that is fundamentally identical to a written questionnaire. However, different from a mail survey, a telephone survey would permit the chance for sure judgement searching. Telephone surveys usually last fewer than ten minutes. Typical charges are between four and six thousand dollars and they can be accomplished in two to four weeks. Mail surveys are a cost current way of collecting information. They are best for big sample amounts, or when the sample is sourced from a wide geographical area. They charge a little less than telephone interviews, but they take over double as long to complete normally, eight to twelve weeks. Since there is no interviewer, there is no likelihood of interviewer prejudice. The foremost shortcoming is the incapability to review respondents for more complete information. In conducting research on social media marketing, one needs to outline the target group well. The target group shall be outlined clearly, because the mode of advertising will be a framed in a way to suit it. By conducting good research, information that is the most basic for a set form of marketing will be acquired. It is good to note that even time and the way of marketing selected dictates the target group of managing the marketing. Social media marketing offers a wide geographical advertisement. Social Medias is the most necessary forums where a person can meet a very large number of people from different ethnic groups. It is very easy to capture the target group within a very short as opposed to all other channels of advertisement. 3.0 Why is there need to study this topic 3.1 Contribution to the field            While some companies perceive social Medias as mere channels for building knowledge on products, there is evidence that direct marketers are competing to possess huge demand generation potential. The assessment outlines the land grab that is going on in organizations over regulation of social media; with 29 per cent of respondents say social media is being shared by many departments. However, possession by direct marketing acquires the top with 36 per cent of respondents. As the setting of reference, solitary 9 percent of respondents suggest public relations sectors own that social media. That social media is a workable and influential direct channel is vibrant. Nevertheless, the review also exposes social medias strong linking with email promoting. In fact, 66% of salespersons plan to assimilate the two channels in 2009. This move wholly makes logic: Email is a vital part of social media, as it is relied upon to keep members knowledgeable about the up-to-date news and informs. Additionally, assimilating the two networks permits marketers to get a more opinions of the customer, which is necessary for conveying effective and relevant communications (Bird, 2000, p.126). Direct mail is a posted mail that publicizes ones business and its goods and services. There are many different categories of direct mail. For example catalogues, postcards, envelope mailers. Direct mail operations are typically, sent to all delivery customers in a zone or to entirely customers on a marketing list. Telemarketing entails contacting viable customers through the phone to sell products or services. Telemarketing is skilful of generating new customer prospects in huge bulks. Nevertheless, a fruitful campaign involves scheduling and using correct and well-researched customer data to match customer profiles to product profiles. Email marketing is a cost-effective, simple, and measurable method of reaching consumers. It can include e-newsletters and promotional emails to create new leads or deals for existing clients, or ads that can perform in other businesss emails. 3.2 The significance of the study             The study is important, as it would study social media as a forum for conducting direct marketing. Through the study also one gets to know several contributions of different methods in giving information about social media. By researching on direct marketing and social media, one gets to appreciate its effort in increasing the knowledge of different products of a business. The study will allow marketers in choosing the most appropriate method of product promotion in the future. Social media can be used successfully as a marketing tool for business as it gives someone a chance to interact directly with his/her customers and often share significant product or service information. Consider developing a profile for a business firm that permits one to promote your products and services while also cheering customers to deliver feedback by leaving comments; this is the advice from one of the social network owners. It is of very great importance to adopt direct marketing in social media (Sheehan, 2010, p. 45). Taking a lesson from directing marketing, social media marketing is best served only by focusing on activities that result in measurable results. If persons believe that business page gathers fan with greater affinity to the brand, maybe researchers can also believe that we would not be able to measure the effects of that brand loyalty it in a way that is particularly satisfying. It is for more productive to think of social media as a direct marketing system, and create campaigns and track results in a manner that is related to direct marketing. Not all customers are created equal. Some customers fall into what marketers refer to as ‘heavy user category. These customers purchase products or services with the highest profit margin or simply frequent ones business more often than the average. This important group is the most valuable asset and one probably wish you had more like them. A business grows due to trusted customers and well crediting policies. Through direct marketing, it would be very easy to create awareness of the existence of your business establishment. Social media provides an environment to conduct direct marketing that help to improve on sales (Zarrella, 2010, p. 109). In direct marketing, we know that people tend to befriend with others who are similar to themselves; they live in the same neighbourhoods, engage in similar activities, and so on. This tendency makes targeting profitable customers much easier. Most customer databases are transactional in nature. They capture sales, product numbers, and customer names. They do not, however, help to create messages or track results. To make issues tracking efficiently, one will need to attach the national field to your customer records, which makes note of their social media affiliation. As new customers are acquired, it is helpful if coupons or specials that the new customer might use are tracked back to a social media outlet, allowing you to see results over time. In addition, one may be able track results that provide some substance to the real contribution that greater brand loyalty of social media followers provides to your business. This provides a glimpse of how direct marketing in a social medi a, is helpful in tracking customers (Kotler Armstrong, 1991, p. 283). 4.0 Timeline of the study               When the goal is to produce a rapid reaction to a coupon or incentive, traditional direct marketing channels are the best. Coupons perform well online, but conventional media rules up better. Nevertheless, one can use social media to add importance to the customer interaction by lashing target customers to interactive and participative website or any other informational areas. This adds value to the usefulness of direct marketing in the social media, based on previous research proposal (Evans, 2008, p.19). 5.0 Effectiveness of accomplishing the task:                  The research proposal is set comprehensive enough to cater for demands for a marketer in conducting research. The different method employed would ensure every detail concerning directing in social media is realized by the research. This research methodology lacks discrimination of standards or organizations to ensure that it would source for the information from all groups and levels of people in the world. The speed and accuracy of obtaining the information are ensured in the research proposal through employing new technologies and electronic devices such as computers in the research. These electronic devices would ensure safe storage of data for reference reasons. It also provides a quick accessibility of information since the storage is convenient to retrieve quickly. This would assure researchers the confidence of accomplishing the task successfully. Whichever way one approaches it, the usage of business social networks is very likely an aspect in some side of your marketing plan (Sargeant West, 2001, p 113). 6.0 Ethical issues in marketing and social media                   The benefit of business making the product and to their customers through the use of online support forums is evident. The difficulties are solved more often than not by other customers, reducing the overall support expenses. While product inventors do a decent profession of testing and anticipating issues, given the difficulty of real life, they just cannot match a span of application environments that are likely to exist. Unexpected errors occur. Proceeding to online support, the only real solution is a call to customer service. The difficulty is, though, that not only is direct and personal customer support crew is often unable to reproduce the issue for the precise reason it occurred in the first place: they fail to have a particular set up or environment that their products have been deployed in (Hofacker, 2001, p. 831). The extent to which direct marketing is useful to an organization expansion is very vital. The major contribution of social media is that it facilitates to bring awareness of products and services to people. Social media also serve to give a wide geographical coverage in advertising (Tuten, Solomon, 2013, p 78). In the case of research on the business, social Medias also provide readily available information. Direct marketing is cost effective when done in the social media relatively to when conducted by other channels (Zimmerman, 2013, p. 311). Its was free to create an advert in a social media page and the information reaches many individuals within less time. Direct marketing in social media would also help to improve on clearing the existing bias of a product. A bias about a product may amount from false information about a product mostly generated by the competitor. The list on usefulness of direct marketing in social media marketing cannot be depleting. For a successful growth in market size, direct marketing in social Medias is the most appropriate strategy (Raab, 2010, p. 99). References Bird,  D. (2000). Commonsense direct marketing. London: Kogan Page. Cohen,  L., Manion,  L., Morrison,  K. (2003). Research methods in education. London: RoutledgeFalmer. Direct Marketing Design: The Graphics of Direct Mail and Direct Response Marketing. (1985). New York: PBC International Inc. Ellsworth,  J.  H., Ellsworth,  M.  V. (1994). The Internet business book. New York: Wiley. Evans,  D. (2008). Social Media Marketing: An Hour a Day. Indianapolis, Ind: Wiley. Hofacker,  C.  F. (2001). Internet marketing. New York: Wiley. 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